UNI PPC Case Study: Fire Science Nutrition
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” - Peter Drucker
Introduction:
Fire Science Nutrition, a firefighter-owned supplement brand based in Texas, was born from the passion and dedication of its founder, a firefighter himself. Despite a promising start and a strong mission, the brand faced a daunting challenge: a significant decline in organic traffic.
The founder's initial foray into digital advertising, guided by another agency, did not yield the desired results. The lack of effective tracking and detailed reports led to a dismal Return on Ad Spend (ROAS) of just 1.3x. This is where UNI Marketing Agency, a growing AZ PPC agency, stepped in to transform their digital presence.
Challenge:
As a business grounded in Texas, Fire Science Nutrition's struggles were indicative of the difficulties many local brands face in digital marketing. Despite having a valuable product, their inexperience in marketing was a significant hurdle. The brand needed a partner who could not only understand their mission but also had the expertise to amplify their voice in a competitive digital landscape, particularly in Facebook ads and Google ads.
Solution:
Our first step as UNI Marketing Agency was to connect with Brad, the founder of Fire Science Nutrition, to fully grasp his challenges. Our growth team, proficient in both Facebook ads and Google ads, devised a strategy tailored to the brand's unique identity and audience.
We crafted emotionally resonant ad creatives that struck a chord with the firefighter community, utilizing impactful before-and-after visuals and dynamic ad strategies. Our approach was not just about selling a product; it was about engaging with a community and supporting our heroes.
Result:
The turnaround was remarkable. In just the first week, Fire Science Nutrition saw a 10x ROAS, a testament to the efficacy of our targeted PPC strategies. Over the first year, we maintained a robust average ROAS of 4.4, significantly boosting the brand's profitability and visibility in the nation.
Fire Science Nutrition's journey to hitting six figures in the first year of our collaboration highlights UNI Marketing Agency's commitment to leveraging local insights for digital marketing. Our ongoing partnership is more than just about numbers; it's about bringing a firefighter's vision to life and strengthening the community he serves.
