4.4x ROAS In 30 Days: How Fire Science Nutrition Hit Six Figures Using UNI's Reserve-Engineering Growth System™

INDUSTRY: Supplment e-commerce

SERVICE: Facebook Ads + SEO

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R.O.A.S.

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Shop Conversion Rate

THE CHALLENGE

The supplement industry is crowded with generic fitness brands making bold claims. Fire Science Nutrition, a firefighter-owned brand from Texas, needed to cut through the noise and connect with their unique community while scaling profitably.

UNI'S REVERSE-ENGINEERING GROWTH SYSTEM™

1. REVERSE-ENGINEER SUCCESS PATTERNS

Analysis revealed that successful supplement brands built community first, then sold products. Most competitors were focused on product features rather than the story and mission behind the brand.

✅ Discovered that community-focused brands had 5x higher customer lifetime value

✅ Found that authentic founder stories increased conversion rates.

“The supplement brands that win aren't selling products—they're building movements around authentic missions that people want to join.” - Sean @UNI

2. EXPERIENCE-MAP THE CUSTOMER JOURNEY

Developed a content strategy across ads & blogs, that introduced Brad's(the brand owner) firefighter story first, built trust through education blogs, then presented products as solutions.

3. ANALYTICS-FIRST FOUNDATION

Implemented advanced tracking to connect social engagement with subscription revenue and customer lifetime value metrics.

4. LAUNCH & LEARN OPTIMIZATION

Testing showed that firefighter community content outperformed generic fitness content by 450% in conversion rates.

THE RESULTS

✅ 10x ROAS achieved in the first week of campaigns

✅ 4.4 average ROAS maintained over first year

✅ Six-figure revenue generated in first 12 months

✅ 73% increase in conversion rate through story-driven creative

✅ Increased subscription rate for repeat customers via Email & retargeting ads

✅ Community of 15,000+ engaged firefighters and supporters

THE STRATEGIC TAKEAWAY

Fire Science Nutrition's rapid growth in a saturated market demonstrates that authentic brand storytelling combined with strategic community building can create sustainable competitive advantages that transcend price competition.

This case study represents results achieved through our proven methodology. Individual results may vary based on market conditions, implementation, and business factors.

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