READING TIME: 6 MIN
During the pandemic, compounded by the chip manufacture crisis, the automotive industry faced unprecedented challenges. Fastrack, a leading California auto dealer, turned to our team, a renowned marketing and advertising agency, to boost car buyer engagement and enhance inventory acquisition.
Our team, leveraging our expertise as a top PPC agency, took a deep dive into the car buyer's journey. We crafted a scalable and personalized chatbot solution, transforming it into an online brand ambassador for Fastrack. This innovative approach integrated seamlessly with both their website and Facebook Messenger.
To hyper-target local audiences and initiate transactional conversations, we employed a strategic mix of on-Facebook lead forms and chatbot interactions. This method aligned perfectly with our philosophy: "With powerful consumer insights mixed with authentic brand purpose, we create experiences, not just ads." - UNI Team.
Our CRM integration strategy yielded immediate results, generating high-quality, ready-to-nurture leads from day one. Working in tandem with Fastrack's sales team, we fine-tuned the chatbot to align with their workflow, receiving positive feedback on both the quality and quantity of leads.
The use of on-Facebook leads, coupled with detailed queries like "Do you need finance?", significantly enhanced lead pre-qualification, streamlining the lead nurturing process.
Our advertising agency's skilled ad buyers optimized the ad spend remarkably, achieving an average cost per on-Facebook lead of just $2.7, and a stellar $1.22 for Messenger leads with an initial budget of $1500. This strategic use of Facebook ads and Google ads played a crucial role in this success.
Furthermore, Fastrack experienced a 63% surge in in-store traffic, largely attributed to the increased number of test drives and trade-in appointments, a direct result of our focused and effective digital marketing strategy.
When you’re ready to discover the success formula of growth, your business can flourish with UNI Marketing Agency. We’re always here to help guide you through the market, strategize your brand, and make your investment worth every penny.