87% Increase in Monthly Conversions in 60 Days: How CrafterCMS Dominated Competitive B2B Search Terms Through Strategic Keyword Architecture

INDUSTRY: B2B

SERVICE: Google Ads

0%

Increase in Lead Volume in 60 Day

0+

Qualified Enterprise Lead Monthly

THE CHALLENGE

Enterprise SaaS companies face intense competition for high-value B2B search terms, often requiring sophisticated keyword strategies to break through. CrafterCMS needed to improve lead quality and quantity within existing budgets while competing against established players in the enterprise CMS space.

UNI'S REVERSE-ENGINEERING GROWTH SYSTEM™

Our proven methodology turns competitor insights into your competitive advantage through strategic analysis and systematic optimization:

1. REVERSE-ENGINEER SUCCESS PATTERNS

Over past ads performance & experience, we discovered that successful B2B SaaS campaigns require sophisticated keyword clustering and systematic negative keyword architecture to dominate competitive search terms while maintaining lead quality.

✅ Built 10+ negative keyword lists to eliminate campaign conflicts and improve targeting precision

✅ Positioning on core competitive search terms through systematic optimization is the priority.

“B2B SaaS success isn't about bidding higher—it's about building smarter keyword architecture that competitors can't easily replicate.” - Sean @UNI

2. EXPERIENCE-MAP THE CUSTOMER JOURNEY

Developed email prospect lists to power Performance Max campaigns, creating comprehensive funnels that convert enterprise prospects through multiple touchpoints.

3. ANALYTICS-FIRST FOUNDATION

Implemented advanced event tracking to understand enterprise buyer behavior patterns and optimize campaigns for prospects most likely to convert to qualified sales opportunities.

4. LAUNCH & LEARN OPTIMIZATION

Continuous campaign diversification across Search, Smart, and Performance Max with data-driven optimization focusing on campaigns delivering highest-quality enterprise leads.

THE RESULTS

✅ 25 monthly consistent conversions achieved within first 60 days

✅ Top 90% positioning maintained on competitive B2B search terms

✅ 10+ negative keyword lists created for precision targeting

✅ 2+ years of sustained growth through systematic optimization

✅ Qualified enterprise leads generated through PMAX email integration

✅ Significant lead quality improvement through keyword clustering strategy

THE STRATEGIC TAKEAWAY

CrafterCMS's sustained B2B success over 2+ years demonstrates that enterprise SaaS growth requires sophisticated keyword architecture and systematic negative keyword management to dominate competitive search terms while maintaining lead quality at scale.

This case study represents results achieved through our proven methodology. Individual results may vary based on market conditions, implementation, and business factors.

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