Facebook + Google Ads Case Study: 8,670 Conversions at $1.34 for Triple H RV

Ad examples

Meta ads from the Triple H RV account. Auto-scrolls - hover to pause.

The situation

Triple H RV had the inventory and the track record but no consistent pipeline of qualified buyers. The dealership is based in Alabama and ships nationwide, so its buyers compare price and model against dealers across the country. Lead volume was low, sales were flat, and earlier digital ads had not moved the needle - too broad, no qualification layer, no follow-through. Facebook ads for RV dealerships need buyer intent plus a qualification step before the sales floor burns hours on tire-kickers.

The sales team spent time chasing contacts who were not ready to buy. The ask was qualified buyers, booked conversations, and a Facebook and Google ads system that runs without babysitting.

Calendar gaps were costing deals every week to competitors with tighter funnels.

The insight

The showroom is the close - win the journey before it. By the time someone walks into a dealership, they have already decided who they trust. The decision starts online: researching models, comparing prices, shortlisting dealers. Our job was to own that earlier stage - engage buyers before they committed elsewhere, qualify them before they hit the floor, and book them in so the sales team opened every conversation warm. Two funnels, two buyer mindsets, one coordinated system. Google catches high-intent search. Facebook builds consideration and retargets viewers who already looked at specific units. Treating them as one blended campaign was part of why prior spend underperformed.

What we deployed

Research the buyer before writing the ads We mapped the RV buyer - triggers, timeline, objections - then built two parallel funnels: Facebook plus retargeting for the consideration phase and Google Ads for high-intent search. CRM integration tagged every lead with model interest and visit readiness.

Facebook lead forms for specific buyer moments Creative angles for the trade-in hesitater, the finance-first buyer, and the ready buyer choosing a dealer - wholesale pricing, lifetime RV warranty, and nationwide shipping up front. Four lead-form campaigns ran side by side, plus a video campaign for website leads, so the cheapest qualified leads won budget.

Chatbot qualifies while the team focuses on closing A Messenger chatbot handled every inbound lead in real time - RV type, budget, financing, trade-in, visit readiness. The sales team received pre-qualified leads with full context. No cold calls, no starting from scratch.

Google search to scale demand that already exists Search campaigns built around model, price, and dealer-intent queries. Conversions climbed once the campaigns exited learning and peaked mid-window - 8,670 conversions at $1.34 each on $11.6K spend.

Appointment booking and calendar discipline Chatbot and form flows pushed directly into scheduling. Calendar fill became a leading indicator - when booking rate dropped, creative refreshed before cost per lead drifted.

Results

In a 14-day window, Facebook lead forms produced 1,180+ On-Facebook leads from four lead-form campaigns at about $2.48 each, every one landing between $2.34 and $2.58 ($3,221 total spend including the video campaign).

Google then scaled the pipeline: 55.7K clicks and 8,670 conversions at $1.34 per conversion on $11.6K spend. Facebook and Google worked as one funnel instead of competing channels - social built consideration, search captured buyers who were ready.

Reps reported shorter calls because model and budget context arrived before the dial, and the sales team worked from a full calendar instead of a cold list.

Why it worked

Google and Facebook do different jobs Google catches intent. Facebook builds it. Running both without confusing the two means you own the full funnel, not just one slice.

Relevance beats reach every time Showing someone the exact model they looked at is the digital equivalent of a salesperson who pays attention. Conversion follows.

Warm leads change what a sales team can do A rep who opens a call already knowing model, budget, and trade-in status operates at a different level. The chatbot did not replace the team - it made them sharper.

Calendar fill is the leading metric When appointments - not raw lead count - drove weekly reviews, spend stayed efficient: about $2.48 per Facebook lead and $1.34 per Google conversion.

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