Two funnels, two buyer mindsets, one chatbot that qualified every lead — a local RV dealership filled its showroom calendar at $2.50 a lead.
Triple H RV had the inventory and the track record but no consistent pipeline of qualified buyers. Lead volume was low, sales were flat, and earlier digital ads had not moved the needle - too broad, no qualification layer, no follow-through. Facebook ads for RV dealerships need local intent plus a qualification step before the sales floor burns hours on tire-kickers. The sales team spent time chasing contacts who were not ready to buy. The ask was qualified local buyers, in-person visits, and a Facebook and Google ads system that runs without babysitting. Showroom calendar gaps were costing deals every week competitors with tighter funnels were closing first.
The showroom is the close - win the journey before it. By the time someone walks into a dealership, they have already decided who they trust. The decision starts online: researching models, comparing prices, shortlisting dealers. Our job was to own that earlier stage - engage buyers before they committed elsewhere, qualify them before they hit the floor, and book them in so the sales team opened every conversation warm. Two funnels, two buyer mindsets, one coordinated system. Google catches high-intent search. Facebook builds consideration and retargets viewers who already looked at specific units. Treating them as one blended campaign was part of why prior spend underperformed.
Research the buyer before writing the ads We mapped the local RV buyer - triggers, timeline, objections - then built two parallel funnels: Google Ads for high-intent search and Facebook plus retargeting for the consideration phase. CRM integration tagged every lead with model interest and visit readiness.
Ads built for specific buyer moments Three creative angles: the trade-in hesitater, the finance-first buyer, the ready buyer choosing a dealership. Dynamic catalog ads showed the exact RV model they had already viewed. Relevance over volume - we paused 2 broad audiences in week 1 that drove cheap clicks without appointments.
Chatbot qualifies while the team focuses on closing A Messenger chatbot handled every inbound lead in real time - RV type, budget, financing, trade-in, visit readiness. The sales team received pre-qualified leads with full context. No cold calls, no starting from scratch.
Dynamic catalog and inventory sync Catalog ads pulled live inventory so prospects saw units still on the lot. Retargeting fired within 24 hours of a VDP view, keeping Triple H top-of-mind against 3 competing dealers in market.
Appointment booking and calendar discipline Chatbot and form flows pushed directly into showroom scheduling. Full calendar status became a leading indicator - when booking rate dropped, creative refreshed before CPL drifted past $2.50 target.
1,100+ leads in the first two weeks at an average $2.50 cost per lead. The sales team had a full calendar. In-store visits hit a record. Sales grew 67%. Local dealership Facebook ads and Google Ads worked as one funnel instead of competing channels. 63% of booked visits came from leads that touched both search and social before scheduling. Reps reported shorter call times because model and budget context arrived before dial - close rate improved without adding headcount.
Google and Facebook do different jobs Google catches intent. Facebook builds it. Running both without confusing the two means you own the full funnel, not just one slice.
Relevance beats reach every time Showing someone the exact model they looked at is the digital equivalent of a salesperson who pays attention. Conversion follows.
Warm leads change what a sales team can do A rep who opens a call already knowing model, budget, and trade-in status operates at a different level. The chatbot did not replace the team - it made them sharper.
Calendar fill is the leading metric When appointments - not raw lead count - drove weekly reviews, spend stayed efficient at $2.50 CPL with 67% sales lift.
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