Paid Ads Case Study: +140% Shopify Sales in 6 Months for PROD

Ad examples

Ad creatives from the live account. Auto-scrolls - hover to pause.

The situation

PROD already had spend in market. What they did not have was a system that turned creative and audience tests into a scalable purchase machine before peak season.

Meta will find buyers if you feed it the right creative and enough clean purchase signal. Early on, that signal was incomplete. Creative fatigue showed up as ROAS noise. Targeting drifted. Without MER, frequency, and CPM watched next to ROAS, the account could look fine in Ads Manager while Shopify was already soft. BFCM was the deadline - the work had to compound through summer and fall, not start in November.

The insight

Creative is the targeting. Meta's delivery gets sharper when you lead with winning angles and keep feeding purchase data. When delivery misses, you restack interests, lookalikes, and first-party lists until the algorithm is pointed back at buyers.

ROAS alone is a lagging vanity view. Shopify MER, frequency, and CPM tell you when to cut, when to retest, and when to add budget. AI dashboard alerts existed so the team moved on trend breaks in hours, not in the next weekly call.

What we deployed

Dedicated creative x targeting test loops Rounds of creative and audience combination tests until winners were clear. Early phases used interest stacks and lookalikes. As conversion volume grew, creative led delivery. When Meta drifted, targeting pulled it back.

First-party fuel Customer emails and phone numbers, plus Klaviyo-derived lists, extended prospecting and remarketing beyond cold interest targeting.

Funnel structure that protected BOF TOF for volume and learning. BOF held efficient purchase ROAS (proof ~5.99) so scale did not flatten the whole account to the blended average (~3.36).

Tracking and measurement rebuild GA4, enhanced conversions, and cleaner purchase events so optimization was not guessing. Session and engagement views separated browsers from buyers.

AI dashboard + multi-metric monitoring Alerts on ROAS, Shopify MER, frequency, and CPM. Soft weeks got budget protection and retests. Up-trends got budget before the spike cooled into BFCM.

Results

In the Jun 1 - Nov 30, 2024 Shopify window, total sales landed at $696,668, +140% versus the prior six months. Gross sales hit $790,244. Orders reached 4,587 (+80%).

On Meta, average Purchase ROAS in the proof export sat near 3.36, with BOF near 5.99. The sales curve climbed through summer, then spiked hard into October-November - the peak the brief was built for.

Why it worked

Creative tests with a targeting backstop Meta needs data and direction. We gave both, then let winners scale.

MER and frequency next to ROAS Catching soft weeks early protected budget. Catching up-trends early funded BFCM.

Clean purchase signal Enhanced conversions and GA4 made every creative and audience decision sharper.

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